“Men with style are great because they have a sense of self” 

– Lexa Doig


Hiding behind the screen of a Mac book, an urban man is a phase, getting all decked up with gadgets day by day. With the increasing length of their beards and decreasing length of their pants, they proclaim to acquire a “cool” dignity.

Different personalities with a similar look on the outside, an urban man pursues to be different. He is fast, he is clever, he is smart but he is lazy. His lifestyle is defined by his schedule. He is a man of substance, taking care of everyone but ignoring his own self.

An urban man knows who he is in real, what he wants other than what the main girl in his life wants him to be. A man, who has a typical urban lifestyle of a 9 to 5 job and then an outing at night lets his style reveal his personality.

Peeli Dori has come up with an exclusive menswear collection, a contemporary wardrobe that perfectly adapts to the busy life. The collection is filled with a variety of colours and prints, which are not limited to stripes and checks. We:Chitra, the menswear collection, as the name speaks lets one to stand out in a crowd.

An urban man cannot be categorized. A business meeting, an interview, a presentation, or even a casual hangout, a soiree, there is something for everything. Go crack that deal with We:Chitra.

You can have a look here –




Who is she?

Outgoing and classy, the woman who understands herself, is the Peeli Dori woman. The generation you belong to does not define your attitude, rather it’s the confidence and awareness that you possess, it’s the poise that you have in your style, it’s the fun that you have in while you are being yourself, in your perfect attire for the day.

There are some common complications that one faces in her day to day life, and here are the answers to them, by a Peeli Dori woman.



A great look can actually make your day.

But how do you define that great look for yourself? The definition varies with every individual since every woman on this earth is different with different set of values and understanding. A great look on any one is the real self of her own character. The origin of one can make her define her style, sometimes it is also the environment that makes one develop it. In short a lot of factors related to your personal character and personality are the reason you have a particular style.

And just in case you don’t have a personal style that clearly states that you somewhere lack an understanding of your own self. It is the right time to understand, define your likes and dislikes, get a reason for your actions and then initiate them. Only that can help you develop a personal style that you will feel comfortable in.

What should I wear today?

This is one question that will hover over your mind every morning when you are getting dressed for office and every time there is a special occasion that you have to attend. Wardrobe is filled of variety of clothes and is still empty. This is the feeling that every woman has come across at least once in the seven days of a week.

How to decide what to wear can only be answered when you know what looks good on you and not only the fact ‘what looks good to you’. The statement has a meaning to be understood deeply enough and it can surely turn around the way you dress up.

Awareness can be the next thing that is important and plays a major role in this process. You should be aware of what the trends are in, how and what kind of clothes are required to enhance your personality and which brands go along with the same. Going for something which is decent, smart and ‘in-trend’ is always the best idea. Mix and match some ethnics with a pair of denims and maybe a basic tee-top with a nice flared pant. It will give you that perfect look you aspire for.

Where can I wear ethnic?

The answer to this would be, ‘anywhere’. Yes, if the teaming up is rightly done, any nice bright kurta can make you look stunning even in an evening party. Wearing things the right way is the key. For this, one can look at a lot of styling options available online these days. They can be of great help. Best is to go for a modern silhouette in an ethnic style.

Understand the reason of your purchase.

We usually have a habit of buying things randomly without even thinking about the impact of that purchase. An action of purchasing something is not just related to your bank balance; rather it has a lot of other things which are being affected. One is the very aspect of where is it coming from, how is it made, why is it made that way, everything takes its place on the list.

So, think and analyse before you buy, because everything is an investment for you and if it is not, then don’t buy it.

Peeli Dori offers an exclusive collection for such a woman who is aware, and understands her style statement. She believes in her real-self and her simplicity. She is a modern woman with sustainable actions.



A Modern Woman.

“I can openly talk about sex, and still have the conscience to decide smartly, which is worth experiencing it with. My words might have an influence of western vocabulary, but the thoughts behind them are still authentic to my traditions”.

With this very powerful statement, Miss Ishita Bajaj, takes all my bias towards her while interviewing her. A very strong yet elegant personality, with finely eye lined eyes, gracefully blinked after completing every statement. We started with a casual discussion about her lifestyle and her choices meanwhile also understanding her reasons of doing and adapting the same.

What her as a subject of interview is the question that might arise here?

She because,

…………She has a sense of power in her dressing, in her thoughts that captures minds instantly that make one halt and know about her.

………….. She defines herself as a modern woman by her actions and her re-actions.

………….. She is successful because of being in love with herself as a person.

As we moved forward with the interview, I asked her about ‘What inspires her to be a personality of such nature?’

To which she says, “My upbringing has always taught me generosity and made me capable enough to have a sensitive attitude towards my environment. I always feel and talk about a positive step towards life and what to contribute for the same in whosoever is related to me in any manner. So for instance, if I go and buy a nice pair of shoes for myself, that would make me happy and also if the same action can add a hint of smile in somebody else’s life maybe the artisans who have generously crafted that pair.”

Her concerns towards her actions and how they would in turn affect the society make her class apart.

‘What is that one thing that comes on your regular buying list?’

“For this I would say there are a couple of skin care products that I buy regularly. Being very careful with myself I go for things I am very sure would work. Most of them are organic and herbal products, since I know they will be friendly to my skin. All of these are easy on my pocket to make me invest in a good range for the best I can offer to my skin.”

‘Why and how do you define yourself as a conscious buyer?’

“I would want to start with a short example here. While in my working hours, whenever I have this urge for a nice hot tea for refreshment, I ask my office pantry guy to get me some from the street side stall. There being a reason for this, I would want to explain. The essence and authenticity they have on the flavour, no one can capture. Now in this case I make sure that I go for the one who serves in a kulhad (earthen cup) and not in a plastic cup.

I think I have made my point.”

‘Who do you think is your role-model for life?’

“My role-model for life are my own values. You would think that I am self-obsessed and yes I am because I am very confident of the values and the attitude of life that I follow and pursue.”

How inspiring that answer was!

‘What influences your buying habits?

“There are a lot of factors which influence the same. The latest trend that I constantly scroll down on my instagram is a huge influence. Then, obviously the budget I can spare for the activity also matters a lot. Another important aspect I always take care of is, from where my product is coming. How it will behave with my body or environment, if I invest in it. Other than that I always take care of possessing an exclusive collection with me.”

‘’Can you name some of your favourite brands’

“I don’t have very fancy brands in my favourites, rather the ones which are very authentic to their roots. They are: Anokhi, Bombay pasely, FabIndia and in the product sector I would say Goodearth, since they define Indian aesthetics in a very beautiful manner.”

‘What is your take on the brand Peeli Dori?’

“It is already on the way to have a place in my favourites list. Peeli Dori has a fantastic take on modern aesthetics with easy reach-ability through their online presence. Their products convey how rich our roots are and how beautiful a common craft can be. The products add on to the customer’s happiness.”