In Store Review | January—February | 2017

Rustic rugged role play – Yes you read that right! Cushions, hand knitted with skills, have been the centre of attraction at our flagship store since the time they have been launched. Customers, especially the male market segment have appreciated it and are relating to it more than our skilled house makers, that is, the ladies. They love the fact that something can be rugged and luxurious at the same time. When something shiny and velvety doesn’t go with your space look, then this goes the best. The V:A:N:N Collection serves its purpose at the best and for the best class of people.

WHO WOULD LIKE TO BUY SOMETHING SO EXPERIMENTAL?

This is one question always asked by our visitors. They want to know how many people are there to break stereotypes in their lifestyle and go forward to experiment with things. Till today, I always have had the same thing to say. There is a very niche clientele who is conscious enough to understand the environment they stay in, their own choices and how their actions affect the other people. They are the class of people with a certain sense of responsibility, they are aware of the latest trends the world is going for and then very consciously choose the right story for themselves, which is both trendy and classy. And if I have to frame this briefly, I would say any and every individual who understands sustainability as a concept, surely likes to go for it.

HOW TO DECIDE WHETHER THIS LOOK WILL FIT YOUR SPACE?

The cushion, since are hand knitted with a very rugged looking yarn, possess a very defined look in terms of their aesthetics. If you are looking at the cushions and this is the question that comes to your mind, then definitely you should ask yourself what is your personal choice of comfort and aesthetics. The latest trend is mix and match everything that you like in not a very disturbing outlook.

Some call this style as the eclectic and I call it a conscious choice. This happens when you like a lot of things but each has a different characteristic.

HOW THE COLLECTION TURNED OUT TO BE REAL INNOVATION.

The traditional art of hand knitting is usually done with wool and it’s similar. But this collection for home textiles is done with cotton yarn to make it purposeful in all seasons and is very low in maintenance. Cotton is a very human friendly material. It has properties which make it stand out in all kinds of weather. Adding this value of cotton to hand knitting process, the result is very appealing since the knots are clearly making patterns and add to the details of the product. And I must say it is beautiful, as beautiful as the art of knitting is, in itself.

You can shop them here-