What is the real meaning of the term, ‘Design Intervention’ ?
As discussed with the lead design team of Peeli Dori, Design Intervention is something which we call as modifying things to allocate them for a better and modern purpose. Rather than innovating completely, you modify and enhance the functional and aesthetic characteristics of a product. It is design intervention.
Peeli Dori offers bespoke design services. They deal with handcrafting techniques of India and therefore use design intervention as the major technique to make crafts or handcrafting techniques more purposeful in the urban scenario.
A creative design is one with functional aesthetics. We consider a collection of Peeli Dori to understand the design process followed by them.
Vann Collection – Deck Pillows and Cushion Covers
The first step which takes place is the analysis of product requirement in the niche market. With time people preferences and habits change. The mode they are following at a certain point of time determines the product that they would readily want to go for. A consumer analysis is done to figure out an oppurtunity area/sector. This determines and indicates major insights for the process ahead. It also gives a fair idea of the product category. This is the stage where maximum research takes place.
After it becomes clear which product category we are dealing with, trend study takes place. The forecast is referred to. In case of the VANN collection, forests and their shades were taken from the trends of 2017 as inspiration. Trends give a lot of detailed information about what people will like in a certain time from now.
The collection now comes down to the conceptualization stage. Every insight till now is put together to form a story and which is then taken as a theme for the final design.
Here the forests were taken as the theme. The colours and the patterns, extracted from forests were put together to create a theme board/inspiration board.
Mood-board is the stage where the look of the product is determined. How the product shall feel like as an end result and what kind of vibes it will give is stated in visual format. The Mood-board of VANN collection states features like minimalism, green shades, geometric and tactile. It gives insights to decide on the design conceptualization.
After the above stages, starts the real design. It is where the real conceptualization happens to form the real design. From the choice of materials to the form and structure, everything is decided and given a real body. How the technique will follow the modern design is the major manifesto of Peeli Dori design team at this stage.
Peeli Dori designs to intervene the roots of the technique used to completely change the look of it as a final outcome.
In VANN collection hand knitting is used to give a tactile service and its a complete new look in terms of knitted products.
The collection will be available on their website soon!