Demonetization-For the better or worse?

Demonetization has been a lot talked about a lot lately. People of different backgrounds, generously have given their views on it and  on various platforms. Being a citizen of India, one has every right to do the same. Both negative and positive feedback were recorded.

Tycoons have played an important role in terms of being affected by the decision.

Opinions were shared, protests were done but the real people facing it to the core had no power to do anything. As every other time they were content with whatever they have, or even if they don’t have anything. The real business cores of India, our artisans faced demonetization and did not even complain about the hardships they had to and are still facing because of it. Their revenue went down in huge numbers, because people choose to better pay in digital money, than cash. They say something good might happen and are still hoping for the best future as a society. These people have a positive ray of hope in their eyes and that is why they are a part of the Peeli Dori family.

Every artisan connected to us was taken care of, still they had to face certain challenges on a personal level. It becomes difficult for an individual who is very exposed to the forward banking systems, to handle such a hassle.

Being a viewer of what they were doing to earn their daily living and also facing the impact of demonetization, I was astonished by the kind of positivity by which everyone looked forward to by that act. Every artisan was dealing in cash. All they earned in a day was enough for their livelihood for the next day. For them the economy of the country and the so called GDP growth did not matter. Suddenly everything was affecting their daily ‘Dhanda’. That’s what they call their daily activity as.

”I am a common citizen of India like all the other artisans of the country and I still tell myself- Let’s take a risk and follow this decision also. Who knows it might just change the face of India. There were days during this tenure of demonetization when a lot of people in this country slept with just a mere hope of a better future and no food.” Says one artisan and entrepreneur connected to Peeli Dori. This was her view point on the topic of demonetization.

Peeli Dori wanted to put forward their take on it as everybody else has done.

We hope you agree with them.

 

Hot Cocoa on Knits.

“Hot cocoa and fuzzy socks, it’s winters already.”

Winters are here with a whimsical warmth to make you want a cozy and comfy place to dig in yourself. When I say dig in, you literally want to do so, in heavy knits and a hot cup of coffee. A soft seating with a couple of throws can make it sound more tempting and workable.

 

Knitted Decor

We all follow that heavy lifestyle of shifting from our comfy beds to office chairs and then to magnificent armchairs. It is winters and we look for “cozy comfort” everywhere we sit. Why not have the warmth in our seating. The knitted ottomans and poufs work the best in this scenario.

 

Why Knits?

Knits are a traditional technique of crafting woolens for winters. They keep you warm and cozy. This technique is now taken to do interiors and the world is loving it!

We find a lot of luxury goods in soft home furnishing to be hand-knitted. This term has a lot of worth in it so it is quite soft to imagine the warmth behind the whole product itself. The biggest trend setters are the hand-knitted poufs to dig in yourself completely.

A window spreading rays of morning sunlight with a warm hot chocolate and a comfy hand-knitted pouf, this is what Peeli Dori describes as Peeli Dori winters. The exclusive collection launched for this style and feel are already out for sale. Each following the colour trend of ‘Midnight Garden’ and how the beautiful flowers emerge out as stunning beauties.  The poufs are similar in their language. The colours will settle the winter blues and make the activities more energetic.

The poufs are like a cup of coffee and will provide the same comfort differently.

 

Behind the Scenes

The collection is handcrafted by the ladies of Sanghoi Village,Karnal, India. They are skilled with the technique and with a two week training program they were all set to provide the finest of details to Peeli Dori products. The sole owner of these poufs, they are hoping for the best results.

Let’s give them an answer to their hope. Check out the link below and tell us what you feel about the collection.

Link- http://bit.ly/2hItcdh

 

THE PEELI DORI WOMAN

Who is she?

Outgoing and classy, the woman who understands herself, is the Peeli Dori woman. The generation you belong to does not define your attitude, rather it’s the confidence and awareness that you possess, it’s the poise that you have in your style, it’s the fun that you have in while you are being yourself, in your perfect attire for the day.

There are some common complications that one faces in her day to day life, and here are the answers to them, by a Peeli Dori woman.

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A great look can actually make your day.

But how do you define that great look for yourself? The definition varies with every individual since every woman on this earth is different with different set of values and understanding. A great look on any one is the real self of her own character. The origin of one can make her define her style, sometimes it is also the environment that makes one develop it. In short a lot of factors related to your personal character and personality are the reason you have a particular style.

And just in case you don’t have a personal style that clearly states that you somewhere lack an understanding of your own self. It is the right time to understand, define your likes and dislikes, get a reason for your actions and then initiate them. Only that can help you develop a personal style that you will feel comfortable in.

What should I wear today?

This is one question that will hover over your mind every morning when you are getting dressed for office and every time there is a special occasion that you have to attend. Wardrobe is filled of variety of clothes and is still empty. This is the feeling that every woman has come across at least once in the seven days of a week.

How to decide what to wear can only be answered when you know what looks good on you and not only the fact ‘what looks good to you’. The statement has a meaning to be understood deeply enough and it can surely turn around the way you dress up.

Awareness can be the next thing that is important and plays a major role in this process. You should be aware of what the trends are in, how and what kind of clothes are required to enhance your personality and which brands go along with the same. Going for something which is decent, smart and ‘in-trend’ is always the best idea. Mix and match some ethnics with a pair of denims and maybe a basic tee-top with a nice flared pant. It will give you that perfect look you aspire for.

Where can I wear ethnic?

The answer to this would be, ‘anywhere’. Yes, if the teaming up is rightly done, any nice bright kurta can make you look stunning even in an evening party. Wearing things the right way is the key. For this, one can look at a lot of styling options available online these days. They can be of great help. Best is to go for a modern silhouette in an ethnic style.

Understand the reason of your purchase.

We usually have a habit of buying things randomly without even thinking about the impact of that purchase. An action of purchasing something is not just related to your bank balance; rather it has a lot of other things which are being affected. One is the very aspect of where is it coming from, how is it made, why is it made that way, everything takes its place on the list.

So, think and analyse before you buy, because everything is an investment for you and if it is not, then don’t buy it.

Peeli Dori offers an exclusive collection for such a woman who is aware, and understands her style statement. She believes in her real-self and her simplicity. She is a modern woman with sustainable actions.

 

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Chiseling Their Livelihood- Wood Carving | Raw Revivals

Residing in all parts of the nation, wood carving is a craft which is like a plant with flowers of various kinds. Each state has its own version of it and yet maintains its individual identity. This  intricate art is acquired in the skills of people practising it with one common aspect which is determination and hard work.

The art of making patterns and motifs is since the Mughal period. Intricate chests and furniture wooden pieces were made for the royals. Since then, it serves luxury both in India and overseas. This renowned technique has made its own niche in the industry and is conclusive of major part of the furniture industry. While sheesham is the most widely used type of wood, mango, teak, rosewood, ebony, sandalwood, walnut and deodar are also used. Intricately carved wooden pillars and doorways can be found in temples and palaces across the country. With royal patronage being replaced by market dynamics, wood carving is now mostly found in functional articles like furniture, bowls, boxes, lamp stands, etc.

Completely hand done, this technique requires a lot of patience to chisel out the motif from the wooden block and make the aesthetics coincide with luxury. Designs are first made on paper, and transferred onto the wood using ink. These are then carved using a variety of chisels. The article is finished by buffing in order to bring out the shine of the wood. This is usually done with the help of a lathe mechanism.

Its roots reaching out to various parts of the country which include:

Rajasthan: Bassi – carved figures, wooden shrines; Pipar, Bhari Sajanpur – bowls

Jammu & Kashmir: carved walnut wood utility and decorative items – bowls, trays, jewellery boxes, screens, tables, cupboards

Uttar Pradesh: Sahranpur – screens, folding tables, trays, bowls, boxes; Pilkhuwa, Farukkabad – printing blocks

Intricate jaalis and motifs, derived from the influences of the ancient architecture, is one major context of export from the country. Many international brands have their wood carving units in India. It is one craft which is contributing to the Indian economy and creating an impact.

Peeli Dori attempts to give this flourishing craft a contemporary face to get it in tune with today’s lifestyle.

 

Credits: Niharika Choudhary

Consumer Who Defines Sustainability.

‘Aaaj kisiki pant nai jaegi neeche!’, exclaimed one of the vendors across the road. My ears halted and my eyes instantly moved to support, what he was referring to. The ’not so old’ dark looking lean guy, was busy selling belts by shouting on the top of his voice. A good number of people surrounded him. One of his colleagues was opening and showcasing designs to his customers. As I went near, renowned brands were visible to me, available on his setup for the product variants of leather belts.

Imagine! A guy selling extremely fine knock-offs of belts in just 150 rupees for a pair. Who can dare to beat this increasing hype of fake products reaching people? Industrialized mass-produced copies of original products are misleading a large segment of market and some ‘not-so- sensitive’ customers. The demand and supply chain is dominated by this sector so much that no other lead can make its space through. People are losing the value of their products and in turn nothing connects them to it in order to retain it for a longer time.

The context here is to talk about how sustainability is directly related to the value added to a product. The value can be both monetary and intangible. When something as simple as a belt is bought with some sort of value, in terms of a brand value or maybe as an exclusive piece, one tends to retain it for a very long time. Sustainability in terms of the durability increases when things are bought with some sort of emotional connect to it. Does not really matter how often you use the product but it is always there with you. The products serve you for a longer time. When things which are just bought without any consideration, one like the knock-off belts, one does not really care for how long the product is a part of his life. It is mere a product to facilitate an action or serve a purpose. Directly affecting the consumption rate, the industrialized products are those viruses, which tempt you to first reach the core and the eats you from within. Besides high consumption rate these also affect the traditional ways of crafting valuable products.

The only difference visible in the rate of consumption in rural and urban areas has this reason following. The affluent lifestyles in urban areas make the low valued products loose connect with the mind of its customer.

Artisans are running out of business. What other choice do they have! Either they have to sell their two days of hard work in less than 150 rupees or remain workless. Many are skipping the art of handcrafting and joining the industries because of this reason.

As a customer myself, I consider it my responsibility to be sensitised enough toward my buying activities, which are affecting my environment. Being an urban consumer, one’s poverty is increasing to become affluent in monetary lifestyle but very poor in values towards their own environment. They know how to define sustainability but lack enough courage and consciousness to apply the same.

Jodhpuri Jooti- The leather craft

It was when we reached the Jodhpur Railway station, in the morning, everyone was ready for the experience ahead. Even after the long overnight train journey, there was no glimpse of fatigue on our faces. Breakfast in Jodhpur was on our minda a soo as we got down on the land on Rajasthan, yet again.

The city is known as the ,’sun city’ for the bright and sunny weather it enjoys round the year. It is also referred to as the ,’blue city’, due to blue houses around the Maharanghar fort (The fort in Jodhpur). It is set in the stark landscape of the Thar desert, previously known as Marwar.

Jodhpur being a colour rich city, has craft culture as one of key source of Income other than tourism. Blue painted houses give a very fascinated feeling along with historical monuments and motifs, seeking attention. The handicraft industry has in recent years eclipsed all the other industries in the city. Other items manufactured includes textiles, metal utensils, bone inlay and leather bags and mojries.

Peeli Dori Here attempts to naraate its experience and the tale of Jodhpuri leather craft. Approximately 1300 families are directly or indirectly dependent on leather craft for their livelihood. More than 5 lakh pairs of Jodhpuri jooties are manufactured every year. The bigger enterprises dealing with this craft are engaged in export of the same and hardly any fine product reaches the urban market of India. Maximum it reaches is the local market which is supplied by independent artisans with limited resources. They lack enough exposure to realise the value of their product and hence the exporting giants are minting money with their hard work. What they receive in turn is merely enough for them to sustain their living.

It is said that camel leather is used for bags and mojries here, but our research opened up that due to quality reasons, artisans have switched to cow and goat leather. They have the perfect tanned looking products. Natural oils are used for the unprocessed animal leather and are used in their raw form. Various techniques like, kashida embriodery, stamping, embossing are used to create intricate patterns and designs on leather. The process is completely done and by hands which give i an edge to the other leather products in the market. It’s a complete natural sustainable process using ethically sourced leather.

THE CRAFTSMAN

Suraj ji and his family has been into this craft for years now. He considers himself to have a god gift of craft and miniature products. Working since he was 12 in age, his enthusiasm of exploring in his own field of handcrafting has not been affected by the growing age and increasing responsibility of his family. As all the other craftsman, he also wants his next generation to pursue corporate jobs as carrier and not the craft. He does not wish to have the same lifestyle for then since he realise that this work does not fetch him enough as compared to the hard work and the amount of time he puts into his profession. The industrialization is taking their business away which once used to the priority for the royals.

THE PROCESS

The process of developing a product in this craft cluster starts with sourcing of leather from local vendors in Jodhpur to cleaning to leather with a tool called Rapi, which smoothes the surface and removes skin hair and uneven texture. Before this the leather is left to be soaked in water for a night to lower the salt content of leather which accumulates on its surface during the processing stage.

when the leather is ready all dried in sunlight, it becomes ad crisp and shinny. The patter required is cut out of it. Intricate kashida embroidery with silk thread is done the leather by females of the house. Other processes to give design detail to the product includes, hand embossing, hand stamping using metal dyes.

Stitched together now the product is ready to be used. To give darker shade to the product oil is used as a enhancer and for natural aroma.

Peeli Dori attempts to make these small independent artisans to stand for their work and compete with industries along with earning revenue that they deserve.

Chhapaai | Raw Revivals

Hand block printing in India is at its excellence and proves out to be the best exporters in the world. The practice dates back to the ancient times and was cherish by both the royal and the local people.  The craft is practised in various parts of the country, varying in some form or another.

A simple technique of printing on fabric using wood carved or metal blocks was traditionally done on just cotton fabric. Now with modern requirements it has shifted to other fabrics like silk and tussar. It require precise skill practise to place every motif in the required area. The artisans of the craft are experts in analysing how much colour content they need on the block for it to be printed with fine quality.

This is one more craft which is very sustainable for the urban environment. The process does not require any toxic materials. The colours used are vegetable dyes which make the fabric more exclusive and skin friendly. Very intricate patterns can be printed using this method and there is no colour limitation as such. This technique has proved itself to be one of the most efficient one other than screen printing.

Some very prominent hand block printing varitions from the different corners of the country are discussed below.

Hand block printing of Gujarat- Ajrakh

The Ajrak resist-printing technique is found in Anjar and Dhamadka in Kutch. The painted Ajrak cloth has colours – blue, red, black and white, in several patterns. The printed red and block odhnis of Anjar carry motifs similar to those found on old pottery and stone carvings

Bagru Hand block printing- Dabu

The block print in Bagru is done mainly in beige, red and black. Shades of blue with much use of indigo blue dyeing processes is a characteristic of this centre. Bagru is also famous for its mud resist process Dabu and direct printing. The motifs are simple and include floral and linear patterns

Sanganeri prints- Hand block printing in Sanganer, Rajasthan

Sanganer, near Jaipur, is famous for its fine hand block printing in subdued colors. Hand block printing was patronised by the royal family. Sceen printing is also largely done here. Saganer has become a export hub for hand block print export. The Sanganeri Print is visible from small flower motifs like stylised sunflowers, narcissuses, roses, and other flowers of luxuriant foliage like daturas, rudrakshas, and arkas

Aloka printing- Javad, Madhya Pradesh

Javad prints in Indigo and Alizarine are mostly used. In the wax resist process done here the wax is applied using he block which is carved upto 10 cm in depth which can carry enough wax solution for no of imprints. Amba Butti aor the mango motif is fmous here. A very fine print known as Akola print where metal blocks designed with nails are used. is also prtaised in the area near javad. Akola is also famous for its discharge printing as well.

Double side printing- Balotra, Rajasthan

The traditional block-printing running in parallel lines technique of Ajrakh has attained a peak of excellence at Balotra. Although a desert climate but good water is one of the main reasons which imparts good colors which is so important for hand-block printing. The speciality of the block printing of Balotra is that it is done on both sides of the cloth. This is very diffult technique because there should not be any imbalance in the design-transfer from the block to the cloth. The reverse side hand block printing is done simultenously even when the other side of the design print is wet. The hand-block printed fabric from Balotra is therefore very exclusive and relatively expensive.

 Hand block printing Nagur

The main tribal group here and at Kishangarh are the Banjaras. Costumes are printed here along with jajams and spreads. The spreads are usually in red and yellow, with the design motifs being scorpions, centipedes or chaupars. Red and yellow are also used for jajams. The prints on these include the chowki, singhara or mirchi (chilli) designs with motifs of creepers, kanwal or ladders along the borders.

Reja cloth is used for making floor spreads or padharnas. The motifs used are those of the elephant, cheeta, chaupar and soldiers, among others. Mill-made long cloth or pharad is also used along with fine cloth like cambric. Printing is also done on muslins and silks. Good printing is not obtained on fine cloth and is also visible on the reverse side. However intricate designs can be printed only on fine cloth, and not on coarse fabric. In traditional printing, animal motifs are not printed on cloth meant for costumes. Chemical colours and new printing methods and techniques are found in the hand-printing craft in modern times.

 

The variations in the same technique, evolves out to be more interesting as we get in the depth of the process. The printing sector is huge and a lot of brands are using it as their major source of fabric. It is very well appreciated by the consumers who are aware of Indian culture and also the difference hand done exclusivity.

Peeli Dori’s attempt to help the craft flourish as one of the most beautiful flowers in the garden of Indian crafts is on its way.